Amazon’s pop-up, underground delivery networks, and the most powerful idea in the world
on Friday, November 2nd, 2018
Amazon Fashion crosses the pond
Amazon hit the news for a couple of reasons last week. Their quarterly results sent their share price tumbling a bit, but for those who looked behind the headlines there were interesting takeaways on their omnichannel strategy.
Last quarter Amazon expanded grocery delivery at Whole Foods to 60 cities, added five more checkout-free Amazon Go stores (bringing the total to 6), opened an Amazon 4-star store in New York’s Soho (as reported in Issue 12 of this newsletter), and expanded its chain of physical bookstores to 18. An interesting approach for what many see as the quintessential e-commerce retailer.
“Friends congratulate me after a quarterly-earnings announcement and say, ‘Good job, great quarter,’ and I’ll say, ‘Thank you, but that quarter was baked three years ago.’ I’m working on a quarter that’ll happen in 2021 right now.
It took a remarkable confluence of ideas to lay the groundwork for the breakthrough in steam engines that changed the face of transport forever. Rosen kicks off his deep dive into the story of James Watt with this question in his prologue: “If the process of thinking up ‘gadgets’ was, at bottom, the same for Archimedes, Leonardo da Vinci and James Watt, why did it take until the middle of the 18th century for a trickle [of inventions] to become a wave?”