Quiqup: Complete Guide to UAE's Leading E-commerce Delivery Service

Quiqup: Complete Guide to UAE's Leading E-commerce Delivery and Fulfillment Service
The UAE's e-commerce landscape has transformed dramatically, with consumers now expecting lightning-fast delivery that arrives within hours, not days. As online shopping continues its explosive growth across Dubai and the wider UAE, businesses face mounting pressure to offer reliable, efficient logistics solutions that can handle everything from last mile delivery to comprehensive fulfillment services.
Enter Quiqup, a technology-driven logistics company that has positioned itself at the forefront of this revolution. What started as a London-based startup in 2014 has evolved into one of the UAE's most trusted logistics partners, serving everyone from ambitious startups to large enterprises across the region.
This comprehensive guide will walk you through everything you need to know about Quiqup's services, from their core delivery options to their advanced e-commerce integrations. Whether you're a new business looking to simplify your logistics or an established enterprise seeking to scale your operations, understanding how Quiqup can fit into your business strategy is essential for success in today's competitive market.
What is Quiqup?
Quiqup is a Dubai-based logistics company that has revolutionized the way businesses handle their delivery and fulfillment operations across the UAE. Founded in London in September 2014 by a team of entrepreneurs including Bassel El Koussa, Tim Linssen, and Federico Ferraro, the company made a strategic pivot in 2019 to establish the UAE as its primary operational base.

This transition from a consumer-facing platform to a comprehensive B2B logistics solution has proven highly successful. Today, Quiqup operates an extensive fleet of over 200 professional drivers who deliver packages across all seven UAE emirates, providing seamless service that spans from bustling Dubai streets to more remote locations throughout the country.
The company specializes in last mile logistics - the crucial final stage of the supply chain where packages are delivered from distribution centers directly to customers' doors. This focus on the most challenging and cost-intensive part of the delivery process has allowed Quiqup to develop proprietary technology that optimizes routes, manages real time tracking, and ensures deliveries arrive when promised.
What sets Quiqup apart is their commitment to speed without sacrificing reliability. Their q-commerce delivery service can get orders to customers within 2-4 hours, while their standard same-day delivery covers urgent needs across the UAE. The company maintains 24-hour coverage capabilities, ensuring that businesses can offer flexible delivery windows that meet modern consumer expectations.
With over $45.7 million in total funding and an impressive track record of facilitating AED 580 million in trade volume during 2024 alone, Quiqup has proven its value to the UAE's growing digital economy. Their 4.9-star Google rating, based on more than 6,000 customer reviews, demonstrates the consistent quality and professionalism that both businesses and end consumers have come to expect.
The company's expansion into Saudi Arabia in 2024 signals their broader ambitions across the MENAT region, building on the success they've achieved in transforming logistics operations for UAE businesses of all sizes.
Core Services and Solutions
Delivery Options
Quiqup's delivery services are designed to meet the diverse needs of modern e-commerce businesses, offering multiple speed options that allow companies to provide their customers with choice and flexibility.
4-Hour Express Delivery For businesses that need to compete in the fast-paced q-commerce market, Quiqup's express service delivers packages within 4 hours of order placement. This service is particularly valuable for companies selling consumer goods, electronics, or time-sensitive products where customer satisfaction depends on ultra-fast fulfillment. The express option covers Dubai and surrounding areas, with real time tracking keeping both merchants and customers informed throughout the delivery process.
Same-Day Delivery The same-day service handles the bulk of e-commerce orders across the UAE, providing reliable delivery within business hours. This option strikes an ideal balance between speed and cost-effectiveness, making it perfect for retailers who want to offer competitive delivery times without the premium pricing of express services. Coverage extends across all UAE emirates, ensuring that businesses can serve customers regardless of location.
Next Day Delivery For non-urgent orders or cost-conscious customers, the next day delivery option provides reliable service with broader geographic reach. This service is particularly useful for businesses that handle larger items, bulk orders, or products that don't require immediate fulfillment. The extended timeline allows for more efficient route optimization and can accommodate special delivery instructions.
International Shipping Recognizing that many UAE businesses serve global markets, Quiqup offers comprehensive international shipping capabilities. This service includes customs documentation handling, cross-border compliance management, and tracking that works seamlessly across international borders. Businesses can expand their reach without worrying about the complexities of global logistics.
Real-Time Tracking and Notifications Every delivery option includes sophisticated tracking capabilities that provide accurate, up-to-the-minute location information. Customers receive automated notifications via SMS and email at key delivery milestones, while businesses can access detailed analytics through their dashboard. This transparency builds trust and reduces customer service inquiries about order status.
Fulfillment Services
Beyond simple delivery, Quiqup offers comprehensive fulfillment solutions that allow businesses to outsource their entire logistics operation or supplement their existing infrastructure during peak periods.
Complete Warehousing Solutions Quiqup's warehousing service handles the full spectrum of inventory management, from receiving and storing products to picking, packing, and shipping orders. Their facilities use advanced inventory management systems that provide real-time stock synchronization with e-commerce platforms, ensuring that online stores never oversell products or disappoint customers with out-of-stock messages.
The warehousing solution is particularly beneficial for growing companies that need professional storage facilities but aren't ready to invest in their own warehouse space. Products are stored in secure, climate-controlled environments with professional handling that maintains product quality throughout the storage and fulfillment process.
Order Processing Excellence From the moment an order is received, Quiqup's automated systems spring into action. Orders are processed through sophisticated picking algorithms that optimize warehouse efficiency, while professional packing ensures products arrive in perfect condition. The entire process from order receipt to shipment typically takes just a few hours, enabling the fast delivery times that consumers expect.
Returns Management Understanding that returns are an inevitable part of e-commerce, Quiqup offers streamlined returns processing that typically handles returned items within 2 days. This quick turnaround helps businesses maintain good customer relationships while efficiently managing inventory that comes back into the system. The returns process includes quality checking, restocking, and updating inventory levels across all connected platforms.
Branded Customer Communication Quiqup provides branded tracking pages that allow businesses to maintain their brand identity throughout the delivery experience. These customized pages include company logos, colors, and messaging, ensuring that the post-purchase experience reinforces brand values rather than highlighting the logistics provider.
International Shipping
For businesses looking to expand beyond the UAE market, Quiqup's international shipping capabilities provide a gateway to global commerce without the typical complexities of cross-border logistics.
The international service includes comprehensive customs documentation support, ensuring that packages clear international borders smoothly. This includes proper classification of goods, accurate valuation, and compliance with destination country regulations. Businesses don't need to become experts in international trade regulations - Quiqup handles these complexities on their behalf.
The service also provides access to international fulfillment centers, allowing businesses to store inventory closer to international customers for faster delivery times and reduced shipping costs. This distributed inventory approach can significantly improve the customer experience for businesses serving multiple international markets.
Tracking capabilities extend seamlessly across international borders, providing customers with consistent updates regardless of which country they're located in. This global tracking consistency helps businesses maintain professional service standards even as they expand into new markets.
Business Solutions by Company Size
Understanding that different businesses have vastly different logistics needs, Quiqup has developed tailored solutions that scale appropriately for companies at every stage of growth.
New Businesses

Starting a new e-commerce venture can be overwhelming, especially when it comes to logistics. Quiqup removes many of the barriers that traditionally prevent small businesses from offering professional delivery services.
No Minimum Order Requirements Unlike many logistics providers that require minimum monthly volumes, Quiqup welcomes new businesses regardless of their initial order volume. This approach allows startups to begin offering professional delivery services from day one, without worrying about meeting volume commitments they may not be able to fulfill initially.
Quick Onboarding Process New businesses can typically get up and running with Quiqup within a week. The streamlined onboarding process includes platform integration setup, initial inventory setup (if using fulfillment services), and staff training on the Quiqup dashboard. This quick implementation means new businesses can start taking advantage of professional logistics almost immediately.
7-Day Support Availability Recognizing that new business owners often work irregular hours and may need guidance outside traditional business hours, Quiqup provides 7-day support availability. This extended support includes both technical assistance and business guidance, helping new entrepreneurs navigate the complexities of e-commerce logistics.
Flexible Pricing Models New businesses typically have limited cash flow and unpredictable order volumes. Quiqup's flexible pricing allows these companies to pay for services as they use them, rather than committing to large upfront fees or monthly minimums that may strain limited budgets.
Growing Companies
As businesses begin to see consistent order volumes and establish regular customer bases, their logistics needs become more complex and demanding.
Daily Operations Support Growing companies typically process orders every day and need reliable, consistent service. Quiqup's daily operations support ensures that orders are processed efficiently and delivered on schedule, allowing business owners to focus on growth rather than logistics management.
Intuitive Dashboard Management The Quiqup dashboard provides growing companies with the tools they need to manage increasing order volumes efficiently. The interface allows for bulk order processing, performance analytics, and integration management from a single platform. Business owners can track performance metrics, identify trends, and make data-driven decisions about their logistics strategy.
Easy Platform Integration As growing companies often migrate between e-commerce platforms or add new sales channels, Quiqup's easy integration capabilities ensure that logistics operations remain seamless during these transitions. The platform supports multiple integration types, from simple API connections to more complex multi-platform setups.
Scalable Infrastructure Perhaps most importantly for growing companies, Quiqup's infrastructure scales naturally with business growth. Companies don't need to worry about outgrowing their logistics provider or managing complex transitions as order volumes increase. The system automatically adjusts capacity and resources to match demand.
Established Enterprises
Established businesses with consistent order volumes and multiple product lines require sophisticated logistics solutions that can handle complexity while maintaining reliability.
Dedicated Account Management Established enterprises receive dedicated account managers who understand their specific business requirements and can provide personalized service. These account managers serve as the primary point of contact for any issues, planning, or optimization opportunities, ensuring that the logistics partnership adds strategic value to the business.
Advanced Reporting and Analytics Enterprise clients have access to comprehensive reporting tools that provide insights into delivery performance, customer satisfaction metrics, cost analysis, and operational efficiency. This data helps established businesses optimize their operations and make informed decisions about expansion or service improvements.
Global Shipping Capabilities Many established enterprises serve international markets or are looking to expand globally. Quiqup's international shipping capabilities support this growth by providing reliable, trackable delivery services to customers worldwide. This global reach allows enterprises to focus on marketing and sales rather than logistics complexity.
Customized Solutions Established enterprises often have unique requirements based on their industry, customer base, or business model. Quiqup works with these companies to develop customized solutions that address specific needs, whether that's specialized packaging, unique delivery windows, or integration with existing business systems.
Enterprise Clients
Large enterprises with complex logistics requirements need comprehensive solutions that can handle high volumes while maintaining strict service level agreements.
365-Day Operational Support Enterprise clients receive round-the-clock support every day of the year. This continuous availability ensures that operations can continue smoothly even during holidays, weekends, or unexpected situations. The enterprise support team includes technical specialists who can address complex integration issues or operational challenges quickly.
Peak Season Capacity Management Large enterprises often experience dramatic volume fluctuations during peak shopping seasons, sales events, or product launches. Quiqup's peak season capacity management ensures that logistics operations can scale up dramatically during these periods without compromising service quality or delivery times.
Multi-Brand Support Many enterprise clients operate multiple brands or product lines, each with different logistics requirements, branding needs, or customer expectations. Quiqup's multi-brand support capabilities allow enterprises to manage all their brands through a single logistics provider while maintaining distinct service levels and branding for each.
Enterprise-Grade SLA Agreements Enterprise clients receive comprehensive service level agreements that guarantee specific performance standards for delivery times, tracking accuracy, and customer service response times. These SLAs provide the reliability and accountability that large enterprises require for their logistics operations.
Package Tracking and Customer Experience
One of the most critical aspects of modern logistics is providing customers with accurate, timely information about their deliveries. Quiqup has invested heavily in tracking technology and customer communication systems to ensure that every package delivery provides a positive experience.
Official Tracking Methods
Website Tracking Portal Customers can track their packages through Quiqup's official website by visiting the dedicated tracking page. The system accepts multiple identifier types, including tracking numbers, Shipment IDs, and Order IDs, making it easy for customers to find their package information regardless of which identifier they have available.
The tracking page provides comprehensive information including current package location, delivery status, estimated delivery time, and delivery history. Customers can see exactly where their package is in the delivery process, from pickup at the merchant location through final delivery at their door.
Real-Time Location Updates Unlike basic tracking systems that only update at major checkpoints, Quiqup's real time tracking provides continuous location updates throughout the delivery process. Customers can see their package moving through the delivery route and receive accurate estimates of when their delivery will arrive.
Automated Notification System The automated notification system keeps customers informed without requiring them to actively check for updates. SMS and email notifications are sent at key milestones including order confirmation, package pickup, out for delivery, and successful delivery. These proactive communications reduce customer anxiety and minimize calls to customer service.

Delivery Confirmation and Photo Proof For added security and customer peace of mind, delivery confirmations include photo proof of delivery when appropriate. This feature is particularly valuable for valuable items or deliveries to business locations where packages might be left with reception staff or in secure areas.
Third-Party Tracking Options
Understanding that many customers prefer to manage all their package tracking in one place, Quiqup supports integration with popular third-party tracking platforms.
17TRACK Integration 17TRACK is one of the most comprehensive package tracking platforms available, supporting over 3,014 carriers worldwide including Quiqup. This integration allows customers who receive packages from multiple carriers to track all their deliveries in one convenient location.
The 17TRACK integration provides the same detailed tracking information available through Quiqup's official website, including real-time location updates and delivery status changes. This consistency ensures that customers receive accurate information regardless of which platform they choose to use for tracking.
Bulk Tracking Capabilities For businesses that need to track multiple packages simultaneously, the third-party tracking options include bulk tracking capabilities. This feature is particularly useful for businesses that are shipping to multiple customers and need to monitor delivery performance across all their orders.
Mobile App Integration Both iOS and Android users can access Quiqup tracking information through various mobile applications. These apps provide push notifications for delivery updates and allow customers to track packages on the go, ensuring they're always informed about delivery status even when away from their computers.
API Integration for Business Customers Businesses that want to integrate tracking information directly into their own customer communication systems can access Quiqup's tracking data through API connections. This integration allows businesses to provide tracking updates through their own websites, mobile apps, or customer service systems while maintaining their brand identity throughout the post-purchase experience.
Company Credentials and Performance
When choosing a logistics partner, businesses need confidence that their provider has the experience, infrastructure, and track record necessary to handle their operations reliably. Quiqup's credentials demonstrate a strong foundation built on years of experience and consistent performance improvement.
Experience and Expertise
Decade-Long Industry Experience With over 10 years of experience in logistics and e-commerce fulfillment, Quiqup has navigated multiple market cycles and technological changes. This experience has taught the company how to adapt to changing customer expectations, handle seasonal volume fluctuations, and integrate with evolving e-commerce technologies.
The company's journey from a London startup to a leading UAE logistics provider demonstrates their ability to understand and adapt to different market conditions. Their successful transition from consumer-facing services to B2B logistics shows strategic thinking and market responsiveness that benefits their current business clients.
Extensive Partner Network Quiqup operates through a network of over 1,800 trusted logistics partners throughout the region. This extensive network provides the capacity and geographic coverage necessary to handle deliveries across all UAE emirates and into international markets. The partner network also provides redundancy and flexibility, ensuring that deliveries can continue smoothly even if individual partners experience capacity constraints or operational issues.
Specialized Regional Knowledge Operating in the Middle East requires understanding of local customs, regulations, traffic patterns, and customer preferences that differ significantly from other markets. Quiqup's specialized knowledge in this region allows them to navigate challenges such as extreme weather conditions, religious holidays, cultural considerations, and complex urban delivery environments effectively.
Proven Track Record with Leading Brands Quiqup's client portfolio includes many of the UAE's leading e-commerce brands and retailers. This experience with high-profile, demanding clients has helped refine their operations and service quality to enterprise standards. The company's ability to retain and satisfy these demanding clients demonstrates their operational reliability and service quality.
Customer Satisfaction Metrics
Outstanding Google Rating Quiqup maintains a 4.9-star Google rating based on over 6,088 customer reviews. This exceptionally high rating, sustained across thousands of reviews, demonstrates consistent service quality and customer satisfaction. The large volume of reviews also indicates significant operational scale and customer interaction.
Individual reviews consistently highlight the professionalism of Quiqup drivers, the reliability of delivery times, and the accuracy of tracking information. Customers frequently mention the polite and friendly service they receive, indicating that Quiqup has successfully trained their team to represent partner businesses professionally.
Tracking Accuracy Excellence With 99.9% package tracking accuracy, Quiqup provides customers and businesses with reliable information they can depend on for planning and customer service. This high accuracy rate reduces customer service inquiries and builds trust with both business clients and end customers.
The tracking accuracy metric reflects the sophisticated technology infrastructure that Quiqup has developed to monitor package movement and update status information in real time. This technological investment pays dividends in customer satisfaction and operational efficiency.
High Client Retention Rates While specific retention figures aren't publicly disclosed, the company's consistent growth and expansion into new markets suggests strong client satisfaction and retention. Businesses that find value in Quiqup's services tend to expand their usage over time rather than switching to competitors.
The company's ability to serve clients ranging from startups to large enterprises suggests that their services continue to provide value as businesses grow and their logistics needs become more complex.
E-commerce Platform Integration
Modern e-commerce businesses rely on seamless integration between their online stores and logistics providers. Quiqup has developed comprehensive integration capabilities that allow businesses to automate their logistics operations while maintaining control over the customer experience.
Shopify Integration
Official Shopify App Quiqup offers an official Shopify app that provides plug-and-play integration for one of the world's most popular e-commerce platforms. This app automatically syncs order information from Shopify stores to Quiqup's fulfillment system, eliminating the need for manual order entry or file uploads.
The integration includes automatic inventory synchronization, ensuring that Shopify stores display accurate stock levels based on real-time warehouse data. This synchronization prevents overselling and ensures that customers can only order products that are actually available for immediate shipment.
Automated Workflow Management Once an order is placed through a Shopify store, the integration automatically triggers Quiqup's picking, packing, and shipping workflows. Orders are processed without any manual intervention, reducing processing time and eliminating errors that can occur with manual order handling.
The automated workflow includes generating shipping labels, updating tracking information in the Shopify admin panel, and sending tracking notifications to customers through Shopify's communication system. This automation ensures that customers receive consistent communication while maintaining the store's branding throughout the post-purchase experience.
Branded Tracking Integration The Shopify integration includes branded tracking pages that match the store's design and branding. Customers who click tracking links receive updates through pages that look and feel like part of the original store, maintaining brand consistency throughout the delivery experience.
These branded tracking pages can include additional marketing messages, related product recommendations, or customer service information, turning the tracking experience into an opportunity for additional customer engagement.

Multi-Platform Support
API Connectivity For businesses using custom e-commerce platforms or less common systems, Quiqup provides comprehensive API connectivity that allows for custom integrations. The API supports all major functions including order submission, inventory management, tracking updates, and delivery confirmation.
The API is designed with flexibility in mind, allowing businesses to integrate only the functions they need while maintaining compatibility with their existing systems. Documentation and developer support help technical teams implement integrations quickly and efficiently.
Major Marketplace Integration Beyond individual e-commerce platforms, Quiqup integrates with major online marketplaces including Amazon and others. These integrations allow businesses selling through multiple channels to centralize their logistics operations while maintaining compliance with each marketplace's specific requirements.
Marketplace integrations handle the unique requirements of each platform, including specific packaging standards, labeling requirements, and delivery performance metrics that affect seller ratings and visibility.
Real-Time Webhook Support For businesses that need immediate updates about order status changes, Quiqup provides webhook support that pushes real-time notifications to business systems. This feature is particularly valuable for businesses that provide customer service support or need to update their own tracking systems immediately when delivery status changes.
Webhooks can trigger automated customer communications, update internal business systems, or integrate with customer relationship management platforms to ensure that all customer-facing staff have current information about order status.
Batch Processing Capabilities High-volume merchants can take advantage of batch processing capabilities that allow for efficient handling of large numbers of orders simultaneously. This feature is particularly valuable during peak shopping periods or for businesses that process orders in batches rather than continuously throughout the day.
Batch processing includes bulk order uploads, inventory updates, and status reporting that help large-volume merchants manage their operations efficiently while maintaining the speed and accuracy that customers expect.
Getting Started with Quiqup
For businesses ready to improve their logistics operations, getting started with Quiqup involves a straightforward process designed to minimize disruption while maximizing the benefits of professional logistics management.
Initial Consultation and Contact The first step involves contacting Quiqup through their official website to schedule a consultation. During this initial contact, businesses can discuss their specific logistics requirements, current challenges, and growth objectives. The Quiqup team uses this information to recommend appropriate service levels and integration options.
The consultation process includes reviewing current order volumes, delivery requirements, geographic coverage needs, and any special handling requirements. This thorough assessment ensures that the recommended solution will meet both current needs and support future growth.
Comprehensive Onboarding Process The onboarding process typically takes about a week and includes several key components. Account setup involves creating user accounts, establishing billing arrangements, and configuring service preferences. Technical integration setup connects the business's e-commerce platform with Quiqup's systems, ensuring seamless order flow.
For businesses using fulfillment services, onboarding includes inventory setup, product cataloging, and establishing picking and packing procedures. The Quiqup team works closely with businesses during this phase to ensure that all products are properly categorized and stored for efficient fulfillment.
Platform Configuration and Integration Technical integration varies depending on the e-commerce platform in use, but the process is designed to be as simple as possible. For popular platforms like Shopify, integration often involves just installing an app and configuring settings. For custom platforms, the integration may involve API setup with support from Quiqup's technical team.
Integration testing ensures that orders flow correctly from the e-commerce platform to Quiqup's systems and that tracking information updates properly in the business's admin panels. This testing phase helps identify and resolve any issues before going live with actual customer orders.
Testing and Implementation Before processing real customer orders, businesses can run test orders to ensure that all systems are working correctly. These test orders go through the complete fulfillment process, allowing businesses to verify that picking, packing, shipping, and tracking all work as expected.
The testing phase also provides an opportunity for business staff to familiarize themselves with Quiqup's dashboard and reporting tools. Training during this phase ensures that business teams can effectively manage their logistics operations and access the information they need for customer service and business planning.
Ongoing Support and Optimization Once live, businesses have access to Quiqup's dedicated support team for ongoing assistance. This support includes both technical help for any integration issues and business guidance for optimizing logistics operations. Regular performance reviews help identify opportunities for improvement and ensure that logistics operations continue to support business growth effectively.
The support team can also assist with scaling operations during peak periods, adding new product lines, or expanding into new geographic markets. This ongoing partnership approach ensures that logistics capabilities evolve along with business needs.
The UAE's competitive e-commerce landscape demands logistics partners who can deliver speed, reliability, and scalability. Quiqup has proven its ability to meet these demands while supporting business growth across all company sizes, from ambitious startups to established enterprises.
With their comprehensive service offerings, advanced technology integration, and proven track record of customer satisfaction, Quiqup represents a strategic logistics partner that can help businesses focus on what they do best while ensuring that customers receive the fast, reliable delivery experience they expect.
Whether you're launching a new online business or looking to optimize existing logistics operations, Quiqup's tailored solutions can provide the foundation for sustainable growth in the dynamic UAE market. Contact Quiqup through their official website to explore how their logistics solutions can accelerate your business growth and enhance your customer experience in today's fast-paced e-commerce environment.
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